Combine the colorful look of a scrunchy from the 90′s with the strength and hold of an elastic ponytail holder. Boom, you have Twistbands.

These are my new favorite hair accessory and everyone seems to be catching on to the trend. I’ve said goodbye to my regular hair elastics and replaced my collection with these. Aside from their aesthetic appeal, Twistbands leave no trace when you remove them from your hair. There’s not a crease and the soft elastic does not do permanent damage to hair.

If these advantages aren’t enough to make you order them online right now, maybe the colors will. The website features a variety of solids, metallic, and tie-dyes so everyone can express their own style through their Twistbands.

They are popping up on several must-have lists for the summer, when taking hair down and putting it back up throughout the day is essential.

Even celebrities are catching on. Gwyneth Paltrow, Kristin Cavalari, and Kendall Jenner have all been spotted wearing Twistband on their wrists or in their hair.

You can buy Twistbands directly from their website. They are also in several small boutiques and Anthropologie.



Maggie B has 3 post(s) on RTR On Campus